Nusrat Jahan iD, Md. Ashraful Islam iD, Md. Abdur Rahman iD,
Received 11 May 24; Accepted 08 August 24 ; Published December 2024
DOI
https://doi.org/10.65626/joird.v3i2a5
Article Info
Volume: 03 Issue: 02 pp. 73-86     
CC BY This work is licensed under a Creative Commons Attribution 4.0 International License

Abstract

This study explores involvement of women in online business platforms in Cumilla City, Bangladesh. The research aims to understand the factors motivating women to engage in online businesses, the challenges they face, and the impact of their participation on economic and social dynamics. Using a qualitative approach, data were collected through in-depth interviews (IDI) and case studies of women entrepreneurs engaged in various online businesses. The findings reveal that women in Cumilla are leveraging online platforms to overcome traditional barriers to entrepreneurship, such as social restrictions and financial limitations. The study highlights the role of technology and social media in enabling women's economic participation and the importance of supportive networks in enhancing their success. This research contributes to the understanding of women's entrepreneurship in digital contexts and offers insights into promoting gender equality in business.

Keywords: Women, Online Business, Motivating Factors, Challenges

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Author Biographies

Nusrat Jahan Content Writer (Academic), UKMC Global Bangladesh, Dhaka, Bangladesh, Email: [email protected]
Md. Ashraful Islam Research Associate, One Initiative Research and Development, Dhaka, Bangladesh, E-mail: [email protected]
Md. Abdur Rahman Associate Professor, Department of Anthropology, Comilla University, Cumilla, Bangladesh. E-mail: [email protected]

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